Introduction

The following White Paper is an outline of the role of AI, and the challenges with using it, in the practice of law.

There are implications for BRIO and other technology partners in adopting this cutting-edge technology. Vendors and technology partners that build tools for law firms occupy an important position in this ecosystem. The ethics rules apply to lawyers, but law firm clients will increasingly choose vendors whose products make compliance easier rather than harder.

From the perspective of a law firm, ideal AI-enabled tools will:

By aligning product design with the ethical obligations summarized in this document, vendors can help law firms deploy AI in a way that is both innovative and compliant—and earn trust as long-term partners.

Overview

This summary pulls together the key points from the seminar “Another Year into the Artificial Intelligence Era: Developments in Legal Ethics,” the accompanying slide deck, and multiple bar association reports and ethics opinions on generative AI.

Across jurisdictions, the message is consistent: lawyers may use generative AI, but only if they do so in a way that complies with existing duties of competence, confidentiality, supervision, communication, candor to tribunals, avoidance of frivolous claims, fair billing, and compliance with advertising and unauthorized practice of law rules. AI does not change the ethics rules; it changes how those rules are applied.

What Generative AI Is and How Law Practices Are Using It

“Artificial intelligence” in this context refers to computer systems that perform tasks that typically require human intelligence—reasoning, pattern recognition, language understanding, and prediction. Generative AI (GAI) is a subset that creates new content (text, images, code, audio, video) in response to prompts. Most legal-focused tools today are large language model (LLM) systems that generate text.

In law practice, generative AI tools are already being used to:

Outside law firms, courts, legal aid organizations, and pro bono programs are experimenting with AI for self-help tools, triage, and guided forms, potentially improving access to justice but also introducing new risks around accuracy, fairness, and transparency.

The Big Themes: What Ethics Authorities Agree On

Although terminology differs, bar reports and ethics opinions are strikingly aligned. The core messages are:

The rest of this summary unpacks the main ethical duties as they relate to AI and offers practical guidance for lawyers, staff, and law firm leaders.

Duty of Competence and Technological Competence

The duty of competence requires lawyers to possess the legal knowledge, skill, thoroughness, and preparation reasonably necessary for the representation. Modern rules explicitly include a duty to understand the benefits and risks associated with relevant technology.

With respect to generative AI in law practice, competence has several dimensions:

Understanding capabilities and limitations

Lawyers do not need to become AI engineers, but they must reasonably understand what a given tool can and cannot do. That includes recognizing that generative AI:

Competent use requires testing tools, understanding their failure modes, and adjusting how and when they are used.

No “autopilot lawyering”

Across opinions, authorities are clear: overreliance on AI is inconsistent with a lawyer’s duty to exercise independent professional judgment. AI outputs may be a starting point, not a final product. Lawyers must:

Ongoing education

Because AI tools and legal guidance are rapidly evolving, competence is not a one-time event. Lawyers and firms should build AI into their professional development: CLE programs, internal trainings, pilot projects with structured evaluation, and collaboration with technologists and security professionals.

Confidentiality, Privilege, and Data Protection

The duty of confidentiality extends to all information relating to the representation, whatever its source. Generative AI tools raise distinct risks because many systems store prompts and uploaded documents, use them to further train the model, or share them with third parties.

Key elements of a defensible approach to confidentiality when using AI in law practice include:

The same analysis applies to attorney–client privilege and work product. If a tool’s terms of use allow the vendor broad rights to access, use, or disclose inputs, that may pose risks to privilege. These issues should be considered when selecting vendors and drafting retainer agreements and outside counsel guidelines.

Supervision, Firm Governance, and AI Policies in Law Practice

Supervisory duties require partners and managers to ensure that lawyers and non-lawyer staff comply with professional obligations. Many authorities treat AI tools as functionally similar to non-lawyer assistants or outsourced providers.

Practical implications for firms include:

Some bar task forces go further and provide model AI policies and vendor questionnaires that firms can adapt. The common goal is to ensure that AI is used deliberately, with documented controls and accountability.

Communication and Client Consent

The duty to communicate requires keeping clients reasonably informed and explaining matters to the extent reasonably necessary to permit informed decisions. Generative AI implicates this duty in at least three ways:

Explaining AI use where it matters

Where AI is material to how services will be delivered—particularly where confidential information will be transmitted to third-party tools or where AI may significantly affect cost, speed, or approach—many authorities recommend telling clients how AI will be used, its benefits and risks, and any alternatives.

Engagement letter language

Several reports include sample engagement provisions addressing AI use. Common themes include: describing AI as a tool used to assist with research and drafting; confirming that attorneys remain responsible for all work product; acknowledging confidentiality and security measures; and explaining how AI may impact fees and costs.

Managing expectations

Clients may assume that AI will make everything instantaneous and inexpensive. Clear communication about where AI can and cannot be used, and about the need for lawyer review and quality control, is important to avoid disputes over timing, scope, or cost.

Candor to Tribunals, Meritorious Claims, and Litigation Misuses

Recent cases where lawyers submitted briefs with fabricated AI-generated citations have become cautionary tales. Judges have sanctioned lawyers and emphasized that, while technology can be used to assist with research, lawyers remain responsible for verifying that authorities exist and say what counsel claims they say.

Ethics rules on candor to tribunals and meritorious claims require that lawyers:

In the AI context, that means lawyers must personally verify cases, quotations, and records cited in any document drafted with AI assistance. Many courts now require certifications regarding AI use or expressly warn against relying on unverified AI research. Even where no specific rule exists, it is prudent to document how research was conducted and how AI outputs were checked.

Fees, Billing, and the Economics of AI and Law Practice

Ethics rules require that fees and costs be reasonable and communicated to the client. Generative AI intersects with billing in several ways.

What can be billed

Most authorities agree that lawyers may bill for actual, case-specific work performed when using AI—for example, time spent crafting prompts, reviewing and editing AI-generated drafts, and validating authorities and facts.

What cannot be billed

Lawyers generally should not bill clients for time spent learning how to use AI tools at a basic level or for time “saved” by using AI (for example, billing the same number of hours that manual drafting would have taken). Double-billing or padding time because AI is faster is inconsistent with rules on reasonable fees and honesty.

Handling AI-related costs

Firms may pass through reasonable AI-related costs (such as per-seat or per-document charges) if permitted by law and clearly explained in the fee agreement. As AI leads to efficiency gains, firms may need to adjust pricing models and be prepared to explain how technology is used to deliver value.

Advertising, Chatbots, and Direct Client Interaction

Some firms are deploying AI-powered chatbots on websites or using them in marketing, intake, or client portals. Ethics rules on advertising, solicitation, and deception apply fully in these contexts.

Important safeguards include:

Ultimately, the firm is responsible for what its AI systems “say” to prospective clients.

Unauthorized Practice of Law, Access to Justice, and AI

AI tools that provide legal information or guidance to the public raise questions about what constitutes the practice of law and when AI-assisted services cross into unauthorized practice. Bar reports generally recognize both sides:

Lawyers must avoid assisting in unauthorized practice, including by deploying or endorsing AI tools that market themselves as providing personalized legal advice in jurisdictions where neither the lawyer nor the tool is authorized.

At the same time, regulators and task forces are exploring ways to harness AI for access-to-justice purposes while maintaining safeguards, transparency, and accountability.

Bias, Discrimination, and Fairness

Because AI models learn from historical data, they can replicate or amplify existing societal biases. In the legal context, that risk is acute when AI is used for hiring, client screening, risk assessment, or evaluating cases and settlement strategies.

Firms should:

Ethical rules prohibiting discrimination and harassment apply equally to AI-enabled practices. Using biased tools without adequate oversight can expose firms to both professional and legal risk.

Law Practice AI Governance and Vendor Selection

Several task force reports emphasize the importance of structured governance frameworks to manage AI risks. Typical elements include:

Vendor selection is a key part of governance. Helpful questions to ask AI vendors include:

These questions matter not only for risk management but also for demonstrating to courts, regulators, and clients that the firm is using AI responsibly.

Conclusion

The common theme across bar reports and ethics opinions is not fear of technology, but insistence on preserving core professional values in a new technical environment. AI can help lawyers serve clients more efficiently, expand access to justice, and improve the quality and consistency of legal work. It can also mislead, bias, and erode trust if used without judgment and safeguards.

For lawyers and law firm staff, the path forward is clear: understand the tools, control the risks, keep humans in charge, and let long-standing ethical duties guide how AI is brought into practice. For partners like BRIO, the opportunity is to build and support systems that make it easy for firms to live up to those duties while reaping the benefits of this new generation of technology.